Spark Studio · Targeted folder campaigns

Put your business directly in front of the people you want as customers.

Researched B2B postal campaigns with tailored presentation folders, printed collateral and measured follow-up where appropriate.

Discuss a targeted folder campaign Call 01743 298986

See what is included

The commercial case

The right decision-makers are hard to reach through crowded digital channels alone.

We research selected businesses, shape a relevant proposition, produce branded folders and collateral, coordinate printing and post, and track responses.

Who this suits: Higher-value B2B offers where a researched physical introduction can reach selected businesses and support a considered sales conversation.
How it is priced: Quoted against target research, creative, printing, fulfilment and any agreed follow-up; no standard price is published.

The outcome to work towards: A tangible, relevant introduction for carefully chosen prospects.

Targeted physical outbound

A researched campaign, not an untargeted mail drop

Illustrative design mock-upA case for working together.Selected business introduction

Built for your audience

For higher-value B2B prospects, a considered physical introduction can give the recipient a useful reason to look at your business.

The mock-up shown illustrates the format and does not represent completed client work. Each campaign is quoted according to its target audience, creative specification, print and fulfilment needs.

Campaign delivery

From selected businesses to measured response

Target definition and research

Agree the market, research selected businesses and identify appropriate decision-makers or business addresses.

Proposition and content

Develop messaging and personalised or sector-specific content that makes the reason for contact clear.

Folders and collateral

Design branded presentation folders and printed inserts suited to the offer and audience.

Print and fulfilment

Coordinate production, quality checks, packing and postal distribution.

Agreed follow-up

Support with email or telephone follow-up only where agreed and legally permitted.

Tracking and review

Use relevant landing pages, response routes and campaign reporting to understand enquiries and refine the next wave.

Joined-up prospecting

The folder can be the beginning of the conversation

A tailored landing page can explain the offer in more detail. Relevant social content can help a recipient assess your credibility. Outreach follow-up can continue the conversation when the audience and rules allow it. None of these extras is compulsory.

For named contacts we assess UK GDPR duties, transparency, suppression and objections. Postal marketing differs from email under PECR; any email or telephone follow-up requires its own checks. Read our privacy information.

Buyer questions

What you may want to know

Is this a leaflet drop?

No. A folder campaign starts with a defined business audience, a specific proposition and appropriate contacts. Materials and fulfilment are planned for that audience.

Can this work alongside email?

Yes, where it fits the audience and applicable rules. A focused landing page or agreed email or telephone follow-up can help measure and develop responses.

How much does a campaign cost?

We quote against the research, creative work, print specification, quantity, fulfilment and follow-up required. No standard price is published.

Spark Studio services

Choose the channel that solves your next problem

Each service stands on its own. We can connect them when that helps the same customer journey.

Start a conversation

Discuss a targeted folder campaign.

Tell us who you want to reach and what is getting in the way. We will discuss the best starting point, whether that is one service or a coordinated campaign.

No obligation to buy every channel. Spark Studio is part of Reclaim Group.